Digital Discussions

Tracking Journal Register Company's Digital Transition

Get your audience involved

with 3 comments

If you haven’t seen how The Times Herald engaged the audience, you need to take a look.

We (journalists) have access. The Times Herald remembers that they are the voice of their audience and allowed the audience to control that voice by giving them access to interview U.S. Sen. Arlen Specter.

Check it out here

How have you involved the audience in your reporting and your coverage? (other than as sources)


Written by Jon Cooper

April 9, 2010 at 4:34 pm

Posted in Uncategorized

3 Responses

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  1. I have used Twitter to engage readers and solicit content. On one occasion, I didn’t have anyone available to cover a craft festival that attracts scores of artists from the tri-state area and hundreds of visitors, so I jumped on Twitter that morning and searched under “Saline Craft Fair.” I found a tweet from an artist and sent a direct message inviting him to take some photographs for The Saline Reporter. He was happy to help out and we published his courtesy photos.

    Michelle Rogers

    April 10, 2010 at 9:16 pm

  2. John:

    Consider us your first volunteer. I find myself working more and more online most days. We are up to our neck in Twitter, Facebook and constantly updating the site, so I say let’s give it a shot. I’ll convince those staff members not on board to jump in.

    By the way, remember the story of the girls who committed suicide on the train tracks?

    Today we have one of the stories I most wanted to get, an interview with the third girl who was there that day but backed away from the tracks at the last minute. She tells fairly starkly, in her own words, what happened that morning.

    My guess is we’re going to get some serious blowback from those in the community who believe we already have sensationalized the story, but I still think it’s a story that needed to be told. It’s the lead on our site this morning, with video.

    The girl herself did not want to be on video or have her picture taken, but she gave us a shot of herself.

    I’d love to know what Jim Willse thinks of it.


    Philip E. Heron
    Delaware County Daily and Sunday Times
    Phone: 610-622-8818

    Phil Heron

    April 11, 2010 at 11:10 am

  3. I forgot to mention in my earlier post that this summer I will be teaching a Community Blogging 101 class at the Saline Senior Center to get local readers more involved with the newspaper and see themselves as active contributors. My hope is to get local senior citizens more comfortable using technology and sharing their hobbies, experiences, expertise and knowledge through a blog. The best of the best will be invited to partner with The Saline Reporter, part of Heritage Newspapers in Michigan, as community bloggers.

    Michelle Rogers

    April 13, 2010 at 12:18 am

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